Scott Hauman is a sought-after brand and retail strategy expert with over 20 years of consulting experience. He is the VP of strategy and Innovation for Hart, a brand transformation agency. Before joining Hart, Scott was an executive business leader with The Integer Group, an Omnicom growth and retail agency, where he led innovation and IP development as their network-wide Chief Innovation Officer, responsible for surfacing and operationalizing next-generation ideas and platforms. Before becoming CIO, Scott was Integer’s Head of Strategy, accountable for the performance, development, and integration of the agency’s Insight & Strategy department (with 20+ account planners and strategists) and providing leadership to the special commerce-driving units within the department: shopper marketing planning, data & analytics, e-commerce, experience strategy, and retail strategy.

Scott’s career spans both agency-side and client-side environments. He has helped propel category-leading brands forward, such as Moët Hennessy, PepsiCo, AT&T, ExxonMobil, Bosch, Coca-Cola, Toshiba, FedEx, Purina, Wells Fargo, Yale University, and more. Before joining Integer, Scott co-founded NewFoundry (https://thenewfoundry.com/), a pioneering innovation studio working on cutting-edge technologies and experiences for startups and challenger brands.

His never-ending quest to understand the hearts and minds of global retail shoppers and consumers keeps him actively involved in helping young entrepreneurs bring their ideas to life as a speaker and advisor to several non-profit organizations across the United States. In 2019, he published his first book, Brand Stance, a step-by-step guidebook for building a purposeful and thriving brand. For more information, visit brandstance.com.